The assistant manager even walked the woman to the door when their business was concluded and wished her a good day before returning to his post. The researcher expected to see the assistant manager complain to others about her after she was gone, but this did not appear to be the case. It could have happened later, but it did not happen while the researcher was observing the assistant manager. Although the research did see several areas where management techniques were not the best, the treatment of that customer by the assistant manager sticks out in the researcher's mind as the most important example of what was seen during that observation time. Management Principals Found

The idea of using basic management principles appears to be strong at Target. While the store looks to the future and works at being innovative as well, it also ensures that the management pays attention to what many would call 'old fashioned values.' The most important of these values being to treat others in the way that one would like to be treated. It seems so simple, yet many people have trouble doing it with any kind of seriousness or consistency, which is unfortunate for others that can treat people well and would like to see that in return. In addition to treating others appropriately, managers also delegated tasks, were respectful to employees, did their share of the work, and pitched in to help when necessary, which many managers today unfortunately seem to feel is 'not in their job description.'

The Need for Improved Management Techniques

Because of what the researcher observed, it seems safe to say that the need for improved management techniques is not that strong at Target. There were a few problems with middle managers or section managers that did not seem as though they knew...

This issue seems more related to the need for some stronger employees as opposed to the need for a change in the techniques that are used by the managers.
Promotional or Advertising Material

The main promotional or advertising material of the store is the flier that comes in the Sunday paper. This flier is also readily available in the store, on a rack just inside of the front door. It is created by the home office, and applies to all Target stores throughout the country. The most important 'advertisement,' however, was not that circular, but the large poster behind the customer service desk with the names and phone numbers of management that could be contacted by customers for complaints and problems. This showed a true concern for others and a desire for a good experience for all that shop at the store.

Summary of the Reconnaissance

In sum, the reconnaissance of the Target store was a very positive experience and one that left the researcher feeling as though some stores really do care about their employees and customer beyond what they are required to do to keep their jobs. This is something that is seen all too often today, and the fact that it is still seen at Target bodes well for the future of that company.

Suggested Improvements

The only suggested improvements that the researcher could make would be that the section or department managers overall be more knowledgeable of their products and more willing to help customers and employees alike with whatever they need.